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How to Start an Online Home Business – Read More About It

Compared to starting a brick and mortar business, creating an online home business is much easier and generally cheaper. You can in fact build an online business in just a matter of minutes. This is no exaggeration. There are thousands of pre-created online businesses out there that you can purchase and start operating immediately. You just have to introduce your own products and services into the business and you are good to go. This is what makes internet marketing very different. It’s so easy to start a business but it’s hard growing it. Before you start an online business however, there are things you need to consider. Below are some tips on starting and growing an internet home business.

1. Research, research, and research some more. You need to understand that the internet is a very competitive place for business. You will be up against millions of other internet marketers. That being said, you need to do your research and make sure that the business you start will have a competitive edge over your peers. What’s the use of starting a business that offers the same products and services as everybody else? What you need to do is look for niches that aren’t too saturated. Of course, you also need to take into consideration the profitability of the niche. It’s possible that a niche has very few competitors but it’s going to be hard building a business around it.

2. Find an evergreen niche. An evergreen niche is one that is profitable all year round. Furthermore, it’s a niche that’s going to be profitable in the years to come. A business selling Christmas products is not an evergreen business. A business selling computers is an evergreen business because people will be buying computers no matter what time of the year. That said, it’s best that you build your online home business around an evergreen niche. This way, your profits will continue to pour in unlike seasonal niches that earn you profits only when the products and services are in season.

3. Get a professional business website or blog. People judge websites by their overall designs. If you have a crappy design, people will think that you have crappy content as well. You also need to see to it that your design fits the purpose of your website. For instance, a merchant site is very different from a content site. Also, websites selling products are designed differently compared to websites selling services.

4. Have your website or blog optimized for the search engines. This is very important. Majority of your customers will be coming from the search engines. If these customers can’t see your business website when they do a search, then you will be losing profits that you are supposed to be earning. Search engine optimization is not rocket science. It’s easy to learn and even easier to implement. Its most important factors include keyword research, keyword integration and link building.

Just follow these tips on how to start an online home business. They will get you a lot closer to internet marketing success.

What Other Businesses Can Learn From Groupon

Groupon, pioneer of group buying and one the fastest growing companies in history, will have its launch on the stock markets today with an initial public offering (IPO) that’s values the business at thirteen billion dollars, more double the $6bn that Google offered for the three year old company last year.

A recent Business Insider profile of Groupon had some fascinating insights on this unique company and its growth, there’s a number of lessons that most business owners, entrepreneurs and managers can take from this company’s dramatic growth and market leadership regardless of the sector they operate in.

Apply tech to your business Many people make the mistake that Groupon is tech startup when it’s actually a sales operation.

Groupon’s business model isn’t really new, what they have done is applied various web technologies to the directory and voucher shopping industries and come up with a 21st Century way of doing things.

Bringing together different modern tools like social media, cloud computing, local search and the mobile web makes businesses more flexible and quick to develop new market opportunities.

Prepare for quick changes Groupon was born out of another business – The Point. As The Point steadily died, Andrew Mason and his mentor Eric Lefkofsky decided to try something different and Groupon was born.

This ability to change focus quickly – often called “pivoting” – is essential in changing markets. In volatile times like today where today’s business conditions can’t be taken for granted we have to be prepared for rapid changes.

Fortunately the cost and time to changes your business focus has dropped dramatically with digital and online tools, which is another reason to embrace tech.

Get a good business mentor Eric Lefkofsky bought maturity and a perspective to Groupon’s young leadership, having a different and more experienced view of the business helped it develop and grab the opportunity.

An experienced business mentor can be worth their weight in gold.

Back a good idea In Nicholas Carson’s Business Insider profile he describes Andrew Mason role at Eric Lefkofski’s business before The Point as “an intern, ‘kind of squatting in their offices’”. Lefkofski was prepared to back the geeky kid camping on his premises.

Putting your prejudices and judgements on the shelf to back good ideas, particularly those that don’t cost much to execute, is one way to find where the opportunities lie.

Tell your business story Regardless of what you think of Groupon’s claims, they tell a very good story which has lead to their amazing growth and the development of the group buying industry.

Being able to tell your story, in your terms, is one of the great advantages the web, local search and social media deliver. There’s no reason why your business shouldn’t be dominating the local market in whatever field you work in.

Regardless of what your business does, it can benefit from applying the online tools that are available to all of us.

We may not be the next Groupon but the web gives us the opportunity to build our business to take advantage of the 21st Century. It’s worthwhile understanding the new tools at our fingertips.